THE FIRST OF ITS KIND WITH BLUETOOTH® CONNECTIVITY

The interactive mirror in the bathroom of the future in the Connected City at Mobile World Congress 2014.

It records brushing activity as data that you can chart on your own and share with dental professionals.

ORAL-B® DEBUTS WORLD’S FIRST AVAILABLE
INTERACTIVE ELECTRIC TOOTHBRUSH AT MOBILE WORLD CONGRESS 2014

Worldwide Leader in Oral Care Brings Smartphone Technology to Toothbrushing for the Well-Connected Bathroom

The new Oral-B interactive electric toothbrush with Bluetooth 4.0 connectivity and the Oral-B App will be available in limited quantities in Germany this spring, with a global rollout – including the SmartSeries – launching as of June 2014. The new Oral-B App will be available in iOS in May, and in Android in August.

The world’s first available interactive electric toothbrush at Mobile World Congress 2014.

Programs Personal Brush Settings: You can use your smartphone as a “remote control” to customize your brush to your needs, including setting your target session length and selecting your preferred modes.

Oral-B® will introduce its interactive electric toothbrush – the world’s first of its kind with Bluetooth 4.0 connectivity – at Mobile World Congress 2014 beginning Monday, February 24.

Utilizes Two-Way Communication: 
Not only does the app receive brushing data and report it back to you, but you can also program the app so that it communicates with the brush for personalized brushing.

Additional Features & Benefits of the Oral-B App

  • Delivers Expert Guidance with Focused Care: The purpose of this new technology is not to outsmart dental professionals, but to work hand-in-hand with them. Dental professionals can program patients’ brushing routines in the app to help improve their brushing behaviors and focus on problem zones within the mouth.
  • Programs Personal Brush Settings: You can use your smartphone as a “remote control” to customize your brush to your needs, including setting your target session length and selecting your preferred modes.
  • Stores Your Data: It is not always convenient or easy to remember to have your smartphone in the bathroom while you brush, so the Oral-B interactive electric toothbrush handle can store up to 20 brushing sessions. The data is transferred the next time the app is connected to the toothbrush, updating your records.
  • Fosters Better Brushing: The app and interactive electric toothbrush help drive patient compliance, which determines a large part of the success of dental appointments.
  • Helps You Stay Informed: The app helps maintain your attention and motivation while brushing with news, weather and oral care tips.

Available for free on iOS and Android

A brush this sophisticated deserves to travel in style. So we designed a luxurious case made of high-tech composite materials to protect all of its vital technology.

The Bluetooth 4.0 technology will be available in a variety of Oral-B electric toothbrushes, including the new sophisticated and elegant Oral-B SmartSeries.™